The drop in temperature and humidity levels during the winter season can take a toll on your skin, leading to dryness, flakiness, and irritation. This is especially true for your face and beard, which are exposed to the harsh winter elements. 

Read on as we explore how winter impacts our skin and a few simple tips and guidelines on how exactly you can adapt your skincare routine for the season.

How does winter affect your skin?

The cold, dry air characteristic of winter can have several adverse effects on both your skin and beard. Here are a few things that you may notice. 

Dryness and dehydration

The low humidity levels during the winter season can lead to dry and dehydrated skin. The cold air strips away the skin's natural moisture, leaving it feeling tight, flaky, and sometimes itchy. This dryness is particularly noticeable on exposed areas of the face and can extend to the beard as well.

Redness and irritation

Exposure to cold winds and rapid temperature changes can cause redness and irritation on the skin's surface. This can be exacerbated by hot showers, which may provide temporary relief but contribute to the overall dryness of the skin.

Chapped lips

The skin on your lips is highly susceptible to winter's harsh conditions. Cold temperatures and wind can lead to chapped and cracked lips.

Flare-ups of skin conditions

Individuals with pre-existing skin conditions such as eczema or psoriasis may experience increased flare-ups during the winter months. The combination of cold weather, low humidity, and indoor heating systems can trigger or worsen these conditions.


Excessive exposure to cold winds can result in windburn, a condition that resembles sunburn but is caused by cold and windy weather. This can lead to redness, tightness, and peeling, especially on the face.


Fortunately, by taking proactive measures and incorporating the following steps in your daily routine, you can maintain a healthy complexion during this season.

Gentle cleansing

Avoid harsh cleansers that strip away natural oils, as they can exacerbate dryness. Instead, opt for a mild and hydrating cleanser to remove impurities without compromising your skin's natural barrier. Consider cleansing your face with lukewarm water, as hot water can further dry out the skin.

Keep your skin hydrated and moisturised

During winter, the cold air tends to be drier, which can deplete your skin's natural moisture. To combat this, prioritise hydration by using a rich and nourishing face moisturiser and beard conditioner. Opt for a product that contains ingredients like essential oils to lock in moisture and prevent dehydration.

Exfoliate regularly and consistently 

Exfoliation helps remove dead skin cells, allowing your moisturiser to penetrate more effectively. However, in winter, it's essential to choose a gentle exfoliator to prevent irritation.

Don’t skip the sunscreen

Even in winter, UV rays can cause damage to your skin. Apply a broad-spectrum sunscreen with at least SPF 30 to protect your face from harmful UV rays. This is particularly important if you enjoy winter sports or spend extended periods outdoors. 

Keep your beard clean

Maintaining a clean beard is vital for preventing dryness and itchiness. Use a beard shampoo to cleanse your facial hair regularly, removing any dirt, oil, or leftover skincare products. It is also important to avoid overwashing, as this can strip your beard of its natural oils.

Condition your beard regularly

Much like your hair, your beard too requires conditioning to keep it soft and manageable. Use a beard oil containing nourishing ingredients, such as jojoba oil. Apply it regularly and consistently to keep your beard hydrated and prevent brittleness. 

Trim and shape your beard 

Regular trimming helps eliminate dry and damaged ends, promoting a healthier-looking beard. It also allows for better product absorption, ensuring that your skin and beard products reach the skin underneath. 

Adapting your skincare routine to the winter season is essential for maintaining a healthy complexion. Prioritising hydration, using the products, and incorporating protective measures as mentioned above ensures that your face and beard not only look but also feel their absolute best. 

At Barbology London, we bring you a comprehensive range of skincare products that are ideal for all skin types and suitable for use during all weather conditions. From hydrating face moisturisers and beard conditioners to beard oils, hair and beard shampoos, men's lip balm and more, our collection is designed to keep your skin resilient and healthy even through the coldest months. Browse the full collection here.